Shopify, WooCommerce, and WordPress diagnostics

Stop guessing what your store needs next.

Show me the store, the numbers you trust, and the parts that feel hard to untangle. I’ll help sort what matters, what can wait, and what is not worth paying for yet.

Show Me Your Store Compare Starting Points

The common trap

The problem is rarely just the website.

Apps, ads, redesigns, SEO checklists, and "quick wins" can all sound reasonable on their own. The useful move is to look at the store in context: offer, traffic, data, workflows, budget, and the owner’s actual capacity.

Store ownership review

Changing vendors?

First map what you control.

Before an agency, freelancer, or platform change gets messy, get a clear map of the domain, Shopify access, code/theme, ads, analytics, email, billing, and exports your business depends on.

Review My Store Ownership

CA$500 standard. Sliding scale available.

Want me to look at yours?

Find the next useful fix.

Send your store URL and a bit of context. I’ll tell you whether a diagnostic makes sense, or whether something simpler is the better next move.

Find What To Fix First

Start here

Choose the closest starting point.

You do not need to know which service you need. Pick the closest situation; we’ll scope properly after I see the store.

Likely starting point

Store Diagnostic

A focused review of the store, tracking, offer, product pages, and follow-up system.

CA$500flat starting price
  • 90-minute working call
  • Prioritized 30-day action plan
  • Plain-English notes on what to fix first
  • Implementation quote if there is a good fit
Start With a Diagnostic

What I untangle

Where online stores get messy.

Shopify diagnostics

Offer clarity, product structure, apps, checkout, tracking, and whether the store is actually ready for traffic.

WooCommerce and WordPress

Plugin clutter, fragile workflows, confusing pages, maintenance problems, and cleanup.

Technical judgment

Plain-English decisions when the issue sits between owner, developer, ads, data, and operations.

Why work with me?

I’ve seen enough weird stores to know the problem is rarely just “the website.”

I’m Philip Tomlinson, a Montreal-based ecommerce and growth operator. For 10+ years, I’ve helped businesses figure out what is actually blocking sales across products, traffic, websites, analytics, operations, and customer behavior.

I’ve worked on technical gear, toys, DNA tests, dance shoes, mobile games, nonprofits, sample packs, writing courses, and owner-operated ecommerce businesses. Different industries, same pattern: the tools get messy, the advice gets generic, and the owner is left trying to guess what matters.

That’s where I’m useful.

I can look at the store, the offer, the traffic, the numbers, and the workflows together, then tell you what I’d fix first, what I’d ignore, and what is probably not worth paying for yet.

I’m bilingual in English and French, and Spanish-speaking clients are welcome.

  • 10+ years across ecommerce, marketing, product, analytics, and web
  • Experience across Shopify, WooCommerce, WordPress, ads, SEO, CRO, email, and tracking
  • Worked with owner-operated businesses, startups, nonprofits, and larger ecommerce teams
  • Bilingual in English/French; Spanish-speaking clients welcome

If your store feels weird, messy, or hard to explain, that’s exactly the kind of thing I’m good at untangling.

Send My Store

How it works

From messy context to clear priorities.

1

Send the store and context

Share the store, what feels stuck, and what you have already tried.

2

We map the mess

We review the store together and separate real constraints from noise.

3

You leave knowing what matters

You get a short action plan, plus an optional quote if implementation makes sense.

Good fit

For owners who want to understand the business, not outsource their judgment.

Probably a fit

  • You have a real product and want clearer priorities.
  • You are preparing to spend on ads and want the store ready first.
  • You want help fixing the system, not just someone clicking around.

Probably not a fit

  • You want a full agency to take over everything.
  • You are looking for free advice before deciding whether the store matters.
  • You need a guaranteed revenue promise from one quick change.

Send the store

Show me the store and the stuck part.

Send the store URL and the practical context: what feels stuck, what you have tried, and what decision you are trying to make next. No perfect analytics setup required.

What happens after you send it:

  • I read the store and your context
  • If it looks like a fit, I reply with next questions or a booking link
  • If something simpler makes sense, I’ll say that